OVERVIEW

Welcome

Live in the heart of Hougang, a desirable enclave rich in connectivity, surrounded by amenities both old and new, that takes you to any part of the city within minutes. Standing at 18-storeys and comprising of 9 blocks, The Florence Residences is more than just a sight to behold, but a home that brings you closer to everything that matters the most.

LIFESTYLE

A home that moves to every beat

Biophilic by design, The Florence Residences creates quality spaces and design patterns which go beyond aesthetics by incorporating natural green elements, giving you the freedom to connect and interact with nature. It brings about a mental state of balance and calmness, as you feel a sense of closeness to the natural elements that surround you.

LIFESTYLE

A home that moves to every beat

On the weekends, you’ll also find a host of nearby amenities that will keep both kids and grown-ups entertained.

TRAVELLING

Hougang Cross Island Line Interchange

The Florence Residences is just 600m or a six-minute walk from the Hougang MRT Station. This is because Hougang will be an interchange station for the North East and Cross Island Lines. The Florence Residences will be a winner because one of the exits of the Hougang MRT Interchange station will be located about 600m away. The huge upside for future residents is that travelling time will be greatly reduced.

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FOOD & DRINK

Play With Many Flavours

Eateries range from hipster cafes such as Lola’s Café and Hatter Street, to local hawker fare such as Punggol Nasi Lemak and Punggol Noodles as well as the famous Teochew porridge stalls.

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WORK, LIVE & PLAY

Defu and Lorong Halus Industrial Parks

Besides being within walking distance of Kovan and Hougang MRT Stations, The Florence Residences will also be just one stop away from the new Defu station on the Cross Island Line. Under the Master Plan 2013, Defu [Industrial Estate] is one of three industrial parks to be developed and many new jobs are expected to be created in the area.

The Defu and Lorong Halus Industrial Parks are just a seven-minute drive from The Florence Residences.

The new Defu Industrial Park will have modern industrial complexes with 2.1 million sq m (22.6 million sq ft) of industrial space, catering for industries such as logistics, precision engineering, info-communications and media, electronics, clean energy and biomedical.

Another “next-generation” industrial park in the making is the Lorong Halus Industrial Park. The Lorong Halus Industrial Park will cater for light and clean industries such as food, lifestyle and logistics. The Lorong Halus Industrial Park is envisioned to be a major employment centre that will provide more jobs closer to home for those living in the Northeast region.

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CLUB LIVING CONDO CONCEPT

  Our ‘Condo Club’ lifestyle concept is quite different from what the others have.

In addition to having the most extensive number of facilities (128) and its “biophilic design”, some of the facilities are unique to the project.  These include the Sparring Ring Pavilion with its Punch Bag Corner, Dart Board Pavilion, Water Basketball and Pool Table.

There’s also a residents’ concierge service which is typically available only in luxury projects.

Another unique feature is that Florence Residences is also offering free classes as part of the residents’ membership, for instance, baking, dance and floral arrangement classes. “This ‘Club Condo’ concept is very good because you have two years of free courses that you can book through a smart app and your whole family can enjoy these facilities. It is a good add-on for potential home buyers.

POOL TABLE WITH DART BOARD PAVILION

Stay in your best shape ever as you put your skills to the test. This is the club that teaches you what being active is all about, perfect for the young and the young at heart.

TRANQUILLTY CLUB

Overflowing with calmness and relaxation, you now have a private retreat to escape at your own whim and fancy.

CLUB LIVING CONDO CONCEPT

Our ‘Condo Club’ lifestyle concept is quite different from what the others have.

In addition to having the most extensive number of facilities (128) and its “biophilic design”, some of the facilities are unique to the project.  These include the Sparring Ring Pavilion with its Punch Bag Corner, Dart Board Pavilion, Water Basketball and Pool Table.

There’s also a residents’ concierge service which is typically available only in luxury projects.

Another unique feature is that Florence Residences is also offering free classes as part of the residents’ membership, for instance, baking, dance and floral arrangement classes. “This ‘Club Condo’ concept is very good because you have two years of free courses that you can book through a smart app and your whole family can enjoy these facilities. It is a good add-on for potential home buyers.

AMPHITHEATRE WITH OUTDOOR MOVIE SCREENING & MULTI PURPOSE COURT WITH VIEWING GALLERY

BIKER PAVILION

POOL TABLE WITH DART BOARD PAVILION

Stay in your best shape ever as you put your skills to the test. This is the club that teaches you what being active is all about, perfect for the young and the young at heart.

TRANQUILITY CLUB

Overflowing with calmness and relaxation, you now have a private retreat to escape at your own whim and fancy.

AMPHITHEATRE WITH OUTDOOR MOVIE SCREENING & MULTI PURPOSE COURT WITH VIEWING GALLERY

BIKER PAVILION

Florence Residences Factsheet

Project Name The Florence Residences 悦湖苑
Developer Florence Development Pte Limited (Logan Property Company Pte. Limited)
Development Type Private Residential Property
Location / Address 81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Ave 2
District 19
Tenure 99-year leasehold commencing from 24 Dec 2018
No. of Units 1,410
No. of Blocks 9 Towers (18 Floors)
Types of Unit 1 to 5 Bedroom
Site Area 389,000 square foot (approx.)
Plot Ratio 2.8
Carpark Lots 1410 excluding 9 handicapped lots
Expected T.O.P 31 March 2023

Florence Residences Units Mix

Unit Type No. of Units Unit Area (Sqft)
1 Bedroom 216 474 – 603
1 Bedroom + Study 72 527 – 667
2 Bedroom Classic 264 624 – 807
2 Bedroom Deluxe 292 646 – 915
2 Bedroom + Study 52 700 – 926
3 Bedroom Classic 232 893 – 1206
3 Bedroom Deluxe 154 990 – 1281
4 Bedroom Classic 64 1270 – 1582
4 Bedroom Deluxe 16 1389 – 1701
5 Bedroom 48 1668 – 1916
TOTAL 1,410

The Florence Residences  with 1410 units will have a resort-style, “club condo” concept – 15 themed pavilions, 12 clubs and 128 different facilities including an 80m lagoon pool, which is the central feature of the development. More importantly, the facilities cater to all ages – from toddlers to grandparents.

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KEY SELLING POINTS
  • Located in well established matured estate Kovan area with wide choices of F7B in vicinity
  • Club-condo concept- 128 facilities and 12 clubs such as 80M Island Lap Pool, Amphitheatre with Outdoor Movie Screening, Sparring Ring Pavilion with Punch Bag Corner, Pool Table with Dart Board Pavilion and many more
  • Minutes walk to Kovan MRT and 1 MRT stop to NEX Mall/Serangoon MRT & bus interchange
  • Quality kitchen appliances, sanitary wares and fittings such as Electrolux, Roca and Grohe
  • Unique landscape concept inspired by Biophilia design (a love of life and the living world).
  • 2-years complimentary classes and workshops
  • Education institutions from pre-school, primary schools (within 1 km from Holy Innocents’s Primary School, Montfort Primary School and Xinmin Primary School) to international school such as Hillside World Academy
  • Concierge service available to add convenience to resident’s needs
  • Majority of the units are facing towards North-South Orientation
  • Selection of views mostly towards low rise/ landed homes, Hougang Stadium, waterbodies/ pool or landscape
  • Smart home features provision including smart home gateway with camera and digital lockset at unit main entrance
  • Invest ment potential with industrial and commercial estates nearby eg. Lorong Halux Industrial Park, Defu Industrial Park and Tai Seng Industrial Estate

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